案例问题接手《no money but love》这个案子,和你们以往做的案子有什么不同?感觉最棘手的地方在哪里?关键一点在于让这个城市以及市民活力重现。预算是有限的,我们必须找到一个创意,它能表达藏在人们内心深处的情感。而且可以激发这些市民,让他们口口相传。这个城市不是很有名气,而且担负着债务,接手这个案子对你们一定是个挑战,你们当初决定接受这个挑战是怎么想的? What’s the difference between taking over the “no money but love” case and what you’ve done in the past? What’s the toughest place? The key point is to make the city and citizens alive again. The budget is limited. We have to find a creative idea that expresses the emotions hidden in people’s hearts. And can inspire these citizens, let them word of mouth. The city is not well-known and has debt, taking over the case must be a challenge for you. What did you think when you first decided to accept the challenge?