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电视评论节目是电视媒体正确引导舆论的排头兵。进入新媒体时代,电视评论节目的舆论引导面临诸多困境,传统大众传播模式的局限性日益凸显。作为应对,电视评论节目要推进媒介融合,实现电视评论的全媒体渠道传播和制作;发挥公信力和专业主义优势,增强舆论引导的规模和辨识度;构建大众传播和人际传播相融合的传播新范式,实现有情感、有温度的舆论引导。
TV commentary program is the vanguard of television media correctly guide public opinion. In the era of new media, there are many difficulties in the guidance of public opinions on television commentary programs, and the limitations of the traditional mass media have become increasingly prominent. In response, TV commentary programs should promote media convergence and disseminate and produce all-media channels for television commentary; give play to the advantages of credibility and professionalism, and enhance the scale and identification of media guidance; and build a new paradigm for dissemination of mass media and interpersonal communication , To achieve emotional, temperature of the media guidance.