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包装是产品的重要组成部分,中国传统文化元素在现代包装中有着十分重要的作用。本文以中国传统文化元素与现代包装设计为切入点,分析探讨了传统文化元素与现代包装设计的融合,传统图形、传统书法、传统色彩在现代包装设计中的运用,使中国传统文化元素与现代包装设计达到完美结合,展望了中国传统文化元素在现代包装设计中的广阔空间。
Packaging is an important part of the product. The traditional Chinese culture has a very important role in modern packaging. This article takes Chinese traditional culture element and modern package design as starting point, analyzes and discusses the integration of traditional culture element and modern package design. The traditional graphic, traditional calligraphy and traditional color are applied in modern package design, which makes Chinese traditional culture element and modern Packaging design to achieve the perfect combination of prospects for the Chinese traditional culture in the modern packaging design of the vast space.