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省级卫视在全国电视媒体的大格局中是一支重要的力 量,有其覆盖面广的优势,也有其贴近性差的不足。它的频 道定位以综合性而论,难与中央台抗衡:以专业性而论,难 与地面频道竞争。同时,各卫视之间存在着面目相似,节目 雷同的现象,因而处于较为尴尬的境地。近几年,各省级卫 视都在为摆脱困境积极探索,以求形成自己的特色。内蒙古 汉语卫视也在努力寻找自己的特色之路。2004年,经过反 复论证,内蒙古汉语卫视把频道定位在综合特点、时尚风格 和个性特色,强调突出民族性、地域性、针对性、贴近性和
Provincial satellite TV in the national television media in the overall pattern is an important force, with its wide coverage of the advantages, but also its lack of close proximity. Its channel positioning in comprehensive terms, it is difficult to contend with the CCTV: in terms of professional, difficult to compete with terrestrial channels. In the meantime, there is a phenomenon of similarities and similarities among the various TV programs and thus in a more awkward position. In recent years, provincial-level satellite TV are actively exploring ways out of the predicament in order to form their own characteristics. Inner Mongolia Chinese TV is also struggling to find their own characteristics of the road. In 2004, after repeated argumentation, Inner Mongolia Chinese TV set the channel in terms of comprehensive features, fashion style and personality characteristics, emphasizing outstanding ethnicity, geography, pertinence and closeness