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作为一家定位于以经营跨省市、跨区域快速客运为主的企业,新国线在7年的运营中面对的是目标与现实的碰撞、主观与客观的矛盾,面对的是特殊而严峻的具有中国特色国情的运输经营环境。新国线性质、地他的特殊性,缺站少“线”的客观性,使其在生产经营中面临诸多挑战。因此,新国线坚持把“战略创新”作为企业生存、发展的切入点,积极适应市场,发展觇范化、集约化经营。新国线董事长王永立告诉记者,战略创新和品牌创新是保持新国线创建与发展长盛不衰的根本要诀。
As a company positioned to operate in trans-provincial and inter-regional rapid passenger transport, the new state line in the seven years of operation is confronted with the collision of the objective and the reality. The subjective and objective contradictions are faced with special and Severe transport environment with Chinese characteristics and national conditions. The nature of the new state line, the special nature of him, and the lack of “objectivity” of the lack of stations make it face many challenges in production and operation. Therefore, the new national line insists on “strategic innovation” as an entry point for the survival and development of enterprises, actively adapts to the market and develops standardized and intensive operations. Wang Yongli, chairman of the New State Line, told reporters that strategic innovation and brand innovation are the fundamental tips for maintaining an everlasting growth in the founding and development of the new national line.