本文旨在对形式设计中的消费需求探讨,设计要迎合不同消费者的需求,实用的功能和形式美统一于当代设计之中的观念正在得到人们的认同,满足消费者的需求是设计活动的中心内容,现代设计中设计美的形式因素有着极其重要的作用,以达到设计能满足不同需求的目的。 The purpose of this paper is to explore the consumer demand in formal design, the design to meet the needs of different consumers, the practical function and form of the concept of contemporary design in the United States are gaining recognition, to meet the needs of consumers is the design of activities The content of the center and the formal factors of design beauty in modern design play an extremely important role in order to achieve the purpose of designing to meet different needs.