在我国零售市场争夺顾客的竞争日趋激烈的今天，如果说大商场营销者从战略上规划营销可以“抓大放小”，那么，在营销规划的实施过程中，则必须于细微处见精神，即使顾客可能因某种原因而对商场产生“爱屋及乌”的心理和言行，也不允许商场对顾客有丝毫的马虎。下面的几个“小 In today’s increasingly fierce competition in the retail market for customers in China today, if the mall marketers from the strategic planning of marketing can be “big, small”, then the implementation of the marketing plan, you must be meticulous spirit, Even if customers may for some reason the mall produce “love” and the words and deeds, but also does not allow the mall to the customer sloppy. The following few "small