为全球亿万观众瞩目的悉尼奥运会闭幕了。全球性的赛事往往为众多商家提供了难得的发财机遇从媒体到商家，看实过了把“奥运瘾”。京城几十家麦当劳餐厅，不失时机把圆筒冰淇凌改为“奥运火炬”，众多媒体更是推出了“奥运专版”，广告收入日渐增多。自从有了奥运电视转播权和 Sydney Olympic Games, which has attracted worldwide attention from millions of viewers, has ended. Global events often provide a wealth of businesses a rare opportunity to make fortunes From the media to businesses, see the real “Olympic addiction.” Dozens of capital McDonald’s restaurants, lost no time to change the cylinder ice cream “Olympic torch”, many media is the introduction of “Olympic Edition”, increasing advertising revenue. Since there have been Olympic television rights and