论文部分内容阅读
运用经济学理论对美国职业运动联盟的行业垄断进行分析 ,指出 :职业运动联盟是各职业运动俱乐部联合起来组成的一种现代企业集团 ,它依据市场机制和产业机制进行经营和运作。职业联盟制定统一的比赛规程、规则和营销方案。制定每个赛季的比赛场次和时间表 ;统一规范门票、场地广告、电视广播以及冠名等特许权和运动队纪念品等营销 ,进而控制产量价格、固定市场份额、分割市场 ,实行行业垄断 ,使其联合利润最大化 ,各俱乐部分享联合利润
Using the economic theory to analyze the industry monopoly of the American professional sports federation, it points out that the professional sports league is a modern enterprise group composed of professional sports clubs. It operates and operates according to the market mechanism and the industrial mechanism. Professional league to develop uniform rules, regulations and marketing programs. Formulating competitions and schedules for each season; standardizing the marketing of franchises such as tickets, venue advertisements, television broadcasts and titles such as titles and memorabilia of sports teams so as to control output prices, stabilize market share, market segmentation and implement industry monopolies so that Their combined profits are maximized, and clubs share joint profits