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本篇关于冰箱品牌强度测试报告,系品牌强度测试系列报告之二,仍从市场占有率、市场覆盖率、品牌传播力、品牌知名度、品牌美誉度、品牌增长速度等六个维度对目前较受关注的冰箱品牌进行测度,并以此推算出这些品牌的强度及其所体现的价值。本报告旨在以品牌之间产生的可比性分析,为当前的品牌研究提供参考性探索。本报告数据拟以江苏市场为提取样本总体,截止时间为2004年,问卷调查部分共发放问卷300份,回收有效问卷293份。
This article on the refrigerator brand strength test report, Department of brand strength test series two, still from the market share, market coverage, brand communication, brand awareness, brand reputation, brand growth rate of six dimensions of the current more affected Concerned about the refrigerator brand measurement, and to figure out the strength of these brands and their embodied value. The purpose of this report is to analyze the comparability between brands and provide a reference for the current brand research. The data of this report is intended to be taken from the Jiangsu market as an overall sample, with deadline of 2004, 300 questionnaires were distributed in the questionnaire part and 293 valid questionnaires were collected.