通过分析青岛市影视动漫企业的融资模式、选题模式、制播模式和青岛市影视动漫企业在宏观规划、产业支持、行业规范与激励三个层面所处的政策环境,总结青岛市影视动漫业的市场运营机制和管理体制的特色和不足,为相关政策的完善和企业决策提供理论参考。 Through analyzing the financing mode, theme selection mode, mode of production and mode of Qingdao movie and TV animation company and the policy environment of Qingdao movie and TV animation enterprise in the three aspects of macroscopic planning, industrial support, industry regulation and encouragement, the author concludes that Qingdao movie and television animation industry Market operation mechanism and management system characteristics and deficiencies for the improvement of relevant policies and business decisions provide a theoretical reference.