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本课题旨在通过对现代零售商业理念及中小型零售商业环境空间范围的界定,立足近年来我国推行社会王义市场经济体制给城市零售商业营销活动带来的种种变化,着重对当前城市中小型零售商业环境的装饰设计现状与在实践中遇到的问题予以分析,并提出了改善这些问题的途径及在设计实践中应遵循的几个原则,市场的定位及一些具体的环境装饰设计处理方法等内容进行了探索,以期能对走向未来的城市中小型零售商业环境装饰设计实践工作起到良好的推动作用。
This project aims to define the modern retail business concept and the spatial scope of the small- and medium-sized retail business environment. Based on recent years, China has implemented various changes brought about by the social market economy system of the Wangyi City to urban retail commercial activities, focusing on the current urban medium and small scale. The status quo of the decoration design of retail business environment and the problems encountered in practice are analyzed, and the ways to improve these problems and several principles that should be followed in the design practice are proposed, the market positioning and some specific environmental decoration design treatment methods. The content was explored in order to play a good role in promoting the future of the city’s small and medium retail business environment decoration design practice.