一个成功的品牌需要一致的战略方法和目标。中国未来也有产生全球性汽车企业的可能,但目前依旧欠些火候今年中国汽车产量预计要超过欧洲,与之伴生的另一个问题出现了:中国依然只是一个汽车制造大国,还是会出现一个全球知名的汽车品牌?我之前讲过,“中国设计”在客户眼中不是高质量的代名词。即使在中国本土市场,这个事实也是显而易见——道路上接近三分之二的汽车是由国外品牌(合资企 A successful brand requires a consistent strategic approach and goals. China also has the possibility of generating a global automotive company in the future, but it still owes a lot of heat now. This year China’s automobile production is expected to surpass that of Europe. Another complication arises: China is still only a car-manufacturing country, or will there be a world-renowned Car brand? I have said before, “China Design” is not synonymous with high quality in the eyes of customers. Even in China’s domestic market, this fact is obvious - nearly two-thirds of cars on the road are made by foreign brands (joint ventures