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随着医药品牌竞争的加大,医药产品的促销和广告宣传得到各医药企业的重点关注,如何进行有效的广告宣传和促销活动将是医药企业销售中关注的重点。为了满足企业需求,新开设的专业核心课程《医药广告与促销》的项目化教学改革势在必行。本文从课程目标设计、课程教学内容设计、课程教学方法与教学手段设计、课程考核设计、其他配套设计等方面简要介绍了该课程的项目化教学改革研究情况。
With the increase of pharmaceutical brand competition, the promotion of pharmaceutical products and advertising have been the focus of all pharmaceutical companies, and how to carry out effective advertising and promotion activities will be the focus of attention in the sales of pharmaceutical enterprises. In order to meet the needs of enterprises, the newly opened professional core curriculum "Medical Advertising and Promotional Project Teaching reform is imperative. This article briefly introduces the project teaching reform of the curriculum from the aspects of course goal design, course content design, course teaching method and teaching method design, curriculum assessment and design, and other ancillary design.