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随着信息技术的飞速发展,受众接受信息的方式也更加多元化,为传统传播媒体带来了巨大冲击。新媒体利用无线通信与互联网技术后,让媒体环境变得更加丰富,这让电视广告在面临良好发展机遇的同时,也面临着诸多考验。本文将简述新媒体下电视广告发展的新变化,并分析了今后电视广告的发展趋势。
With the rapid development of information technology, the audience has become more diversified in the way they receive information, which has brought tremendous impact to traditional media. The use of wireless communication and Internet technology by new media has made the media environment more enriched. This has made television advertising face many challenges as it faces good opportunities for development. This article will briefly describe the new changes in the development of television advertising under the new media, and analyze the development trend of TV advertising in the future.