国美电器绿色“无忧”服务公约包括了最低价格保证约定,要使该约定是可置信的,就必须带有惩罚条款。分析表明,带有惩罚条款的最低价格保证,构成了一个避免家电价格大战的卡特尔性质的内部约束,从而有利于家电连锁企业走出低层次的价格竞争、构建与家电生产企业的共赢格局和应对外资家电卖场的挑战。但在现阶段,其实现尚受到家电连锁企业目标、渠道、以及技术和环境等因素的规制。 Gome Green “worry-free” service convention includes a minimum price guarantee agreement, to make the agreement is credible, you must have a penalty clause. Analysis shows that the minimum price guarantee with a penalty clause constitutes a cartel’s internal restraint that avoids the price war of home appliances so as to help the home appliance chain enterprises to go out of the low level of price competition and build a win-win situation with the home appliance manufacturers Respond to the challenge of foreign home appliance stores. However, at this stage, its realization is still subject to the goal of home appliance chain enterprises, channels, and technical and environmental factors and other regulations.