海尔又一次成为了中国家电企业的明星,只不过这一轮的明星效应反映在家电下乡工程上。根据《当代经理人》了解,海尔此次在冰箱、彩电、手机3种产品共有36个型号中标,是中标品类最多的企业;而且海尔专卖店也同时在流通企业中中标。不过,最让业内人士惊叹之处还在于其对待家电下乡的态度。 Haier has once again become the star of China’s home appliance business, but this round of star effects reflected in the home appliances to the countryside project. According to “contemporary manager”, Haier this time in the refrigerator, color TV, cell phone 3 kinds of products a total of 36 models won the bid is the largest category of business; and Haier stores also won the bid in the circulation of enterprises. However, the most amazing thing for the industry is still its attitude towards home appliances to the countryside.