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近两年电子商务在中国全面兴起,加上响应国家号召“互联网+”政策,顺应时代潮流是大势所趋。所以不少人都认为,宜家做电商是件理所当然的事情。这也是为什么日前宜家宣布在线购物渠道已在13个市场开放,且未来几年内将推向所有业务区域时,激起了市场一阵兴奋。业内人士普遍认为,宜家发力电商的背景,是消费者购物偏好日益向线上端倾斜的趋势、同行业效仿者的涌入以及竞争对手挤压市场
In the past two years, the rise of e-commerce in China and the response to the state’s call for “Internet + ” policy are the general trend of the times. So many people think that IKEA doing electricity business is a matter of course. That is why, a few days ago, IKEA announced that online shopping channels have been opened up in 13 markets and will be rolled out to all business areas in the next few years, arousing excitement in the market. The industry generally believe that the strength of IKEA power e-commerce background is the tendency of consumers shopping preferences increasingly inclined to the upper line, with the influx of followers in the industry and competitors squeeze the market