论文部分内容阅读
首个由联合国世界旅游组织支持,经美国、加拿大、澳大利亚、英国、欧盟国家等多国政府审核和监督的国际标准服务质量认证体系“CHINA READY”已经推出。中国出境旅游处于高速增长期,然而在中国游客普遍关心的语言、饮食、退税等环节,存在着沟通不畅、信息反馈不及时等问题。日前在2015中国旅游产业博览会上亮相的“CHINA READY,旨在甄别真正致力于迎合中国顾客(包括出境游客、留学生、投资者)需要和期望的服务供应商,并确保所有通过认证的
The first international standard service quality certification system ”CHINA READY", which is supported by the UN World Tourism Organization and audited and supervised by many governments in the United States, Canada, Australia, the United Kingdom and EU countries, has been launched. Outbound tourism in China is in a period of rapid growth. However, in areas such as language, catering and tax rebates that Chinese tourists generally care about, there are problems such as poor communication and poor feedback of information. CHINA READY, which was unveiled at 2015 China Tourism Industry Fair, aims to identify service providers that are truly committed to meeting the needs and expectations of Chinese customers (including outbound tourists, overseas students and investors) and to ensure that all certified