一、化妆品专营店的发展近几年.化妆品专营店在日化流通领域迅速崛起,成为我国日化流通行业发展的一个新趋势。虽然这一新兴渠道并不十分成熟.但却为无数新兴品牌带来了难得的发展机遇.它将以顽强的生命力发展成为与商场、超市齐名的日化第三通路。目前,在我国传统的商场、超市两大渠道中.内资企业、中小企 First, the development of cosmetics franchise stores in recent years. Cosmetics franchise stores in the field of rapid development of the circulation, as the development of China’s circulation industry a new trend. Although this emerging channel is not very mature, it has brought a rare opportunity for the development of innumerable emerging brands, which will develop into the third channel of Japanization with its shopping malls and supermarkets through its tenacious vitality. At present, in our traditional shopping malls, supermarkets, two channels. Domestic-funded enterprises, small and medium enterprises