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随着高压蒸汽式咖啡机产品的不断发展及各生产企业投入力度的逐渐加大,整个高压蒸汽式咖啡机市场的品牌竞争格局也发生着微妙的变化。尤其是新品牌的加入,使得市场格局发生了质的改变。在宏观经济环境疲软,房地产市场调控的影响下,整个家电市场呈现出下滑态势,各品类均出现了销售同比下降的情况。然而,在这样低迷的大背景下,有一些品类却表现不俗,成为家电市场中不可多得的亮点,电咖啡壶市场就是其中的亮点之一。咖啡及咖啡文化“咖啡”(Coffee)一词源自埃塞俄比亚一个名叫卡法(kaffa)的小镇,
With the continuous development of high-pressure steam coffee machine products and the gradual increase in input of various manufacturing enterprises, the brand competition pattern of the whole high-pressure steam coffee machine market also undergoes subtle changes. In particular, the new brand to join, making the market has undergone a qualitative change. Under the influence of the sluggish macroeconomic environment and the regulation and control of the real estate market, the entire household appliances market showed a downward trend. Sales in all categories showed a year-on-year decline. However, in such a downturn background, some categories have performed well and become a rare bright spot in the appliance market. The electric coffee maker market is one of the highlights. Coffee and Coffee Culture The term “coffee” originates from a small town in Kaffa, Ethiopia,