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南京麒麟床具总厂实施创名牌战略成效显著,赢得了广大消费者的厚爱。该厂先后荣获了中国明星企业、中国家具行业十强企业、江苏省最佳形象企业、特级(AAA)信用企业、重合同守信用先进单位等称号。麒麟牌床垫先后荣获国优、军优、中国名牌产品、中国公认名牌产品、全国用户满意产品,连续三次获国家A等品称号。国家轻工总会把麒麟床垫列为重点推荐产品,麒麟牌商标再次荣获“江苏省著名商标”称号。去年,该厂人均劳动生产率25万元,人均创利税5万元。产品荣获世界大奖——金帆奖。 科学论证 攻攀名牌 1985年,南京市政府代表团到香港考察后,想引进瑞士许佩尔公司电脑控制的席梦思生产线。当时,
The Nanjing Qilin Bed Plant has achieved remarkable results in implementing a brand strategy and has won the love of consumers. The factory has successively won the title of China Star Enterprise, Top Ten Chinese Furniture Industry Enterprise, Jiangsu Province Best Image Enterprise, Special Grade (AAA) Credit Enterprise, and Advanced Unit for Adhering to Contracts and Keeping Promise. Kirin mattresses have been awarded the title of “National Excellent”, “Neutron Excellent”, “China Top Brand” Products, Chinese Famous Brand Products, and National Customer Satisfaction Products. The National Council of Light Industry has selected kylin mattresses as the key recommendation products, and Unicorn has once again been awarded the title of “Famous Trademark of Jiangsu Province”. Last year, the factory had a labor productivity of RMB 250,000 per capita and a per capita profit-making tax of RMB 50,000. The product won the World Award - Golden Sail Award. Scientific arguments attacked the famous brand In 1985, the Nanjing government delegation visited Hong Kong and wanted to introduce the Simmons production line controlled by the Swiss company Xupel. then,