随着市场经济的繁荣和买方市场的出现，厂商之间的竞争日趋激烈，企业为了立足于市场，采取各种营销手段吸引“上帝”的注意。其中，不乏有企业借助一些著名的虚构角色来推销自己的产品。这种作法早在20世纪30年代的美国就已经出现。当时迪斯尼公司创作的“米老鼠”、“唐老鸭 With the prosperity of the market economy and the emergence of the buyer’s market, the competition among manufacturers is becoming more and more intense. In order to gain a foothold in the market, various means of marketing attract the attention of “God.” Among them, there are many companies with some well-known fictional characters to promote their products. This practice has already emerged in the United States as early as the 1930s. At that time, Disney Company created “Mickey Mouse,” “Donald Duck.”