在企业产品销售策略走向全球化的今天,企业领导人可以不必急于花费高昂的成本组建海外市场销售网,那种企图以自己的双手开创另一片新天地的做法,被实践证明是天真浪漫的无效举措.与此相反,在海外市场寻找适当的企业作为战略“盟友”,彼此利用本身已经建立的销售网,互为对方销售则是行之有效的. In today’s globalization of corporate product sales strategies, business leaders need not be eager to spend high costs to set up overseas sales network. The attempt to create another new world with their own hands is proved to be a romantic and ineffective measure. In contrast, finding suitable companies in overseas markets as strategic “allies” and using each other’s established sales network to sell each other is effective.