一、煤炭企业品牌战略发展现状煤炭行业属强周期性行业,随宏观经济波动而波动,行业特点决定了煤炭企业品牌战略发展普遍落后于其他行业。受传统观念和落后经营方式的影响,煤炭企业在品牌竞争意识方面普遍不强。未能将品牌运作上升到战略层面,缺乏系统性,品牌定位不明确, I. Status of Development of Brand Strategy in Coal Enterprises The coal industry is a strong cyclical industry which fluctuates with macroeconomic fluctuations. The characteristics of the industry determine that the development of coal brand strategy lags behind other industries in general. Influenced by traditional concepts and backward management methods, coal enterprises are generally not strong in brand awareness. Failure to raise the brand operation to a strategic level, the lack of systematic, brand positioning is not clear,