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目前,乡村旅游在供给侧方面存在乡村旅游供给侧主体性要素不明,许多乡村旅游项目脱离农民的致富愿景;乡村旅游供给侧的资源性要素“乡村性”内涵挖掘不力,乡村旅游地过度城市化;乡村旅游供给侧无效产品供给过多,项目盈利能力有限,亏损现象普遍;乡村旅游供给侧的资本性要素资金风险高等问题。针对这些问题,文章提出释放农民在乡村旅游中的积极性和创造性、深刻挖掘乡村的自然和文化内涵并保留乡村性、减少乡村旅游产品无效供给、认真做好前期调研并充分认识风险与困难等对策。
At present, the rural tourism supply side has the main elements of the supply side of rural tourism is unknown, many rural tourism projects from the vision of the rich farmers; rural tourism supply side of the resource elements Urbanization, invalid supply of rural tourism supply side too much supply, project profitability is limited, the phenomenon of loss is widespread; rural tourism supply side of the capital elements of higher funding risk issues. In response to these problems, the article proposes to release the enthusiasm and creativity of peasants in rural tourism, deeply excavate the natural and cultural connotation of rural areas and preserve the rural nature, reduce the invalid supply of rural tourism products, conscientiously do a good job of preliminary investigation and fully understand the risks and difficulties .