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在社会经济快速发展的过程中,网络信息技术的发展速度越来越快,对企业的营销模式转变产生了很大的影响。企业作为市场经济的重要组成部分,由于市场营销方面的人才比较短缺,使得市场营销模式的转变不容乐观。为了培养市场营销专业人才,许多中职院校开设了营销专业,但传统的中职市场营销专业教学不能满足市场和企业的需求。因此,为了培养合格的市场营销专业人才,还需要提高市场营销师资队伍的教学水平,使中职市场营销专业的教学观念全面改变,从而提高市场营销专业人才的技能水平,进而促进当地经济建设中营销人才的培养。
In the process of rapid social and economic development, the development of network information technology is getting faster and faster, which has a great impact on the transformation of the marketing mode of enterprises. Enterprises as an important part of the market economy, due to the shortage of talent in marketing, making the marketing model is not optimistic about the change. In order to cultivate marketing professionals, many secondary vocational schools have set up marketing major, but traditional secondary vocational education can not meet the needs of the market and enterprises. Therefore, in order to cultivate qualified marketing professionals, it is also necessary to improve the teaching level of marketing faculty and to change the teaching concept of secondary vocational education in a holistic way so as to improve the skill level of marketing professionals and promote the local economic construction Marketing personnel training.