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主持人作为电视形象代言人受到强烈关注。如今受众审美需求日益多元,欣赏品味日益提升,对其更为挑剔。然而某些电视台,无任何新闻素养和主持技巧者客串新闻主持;社会知识匮乏者担纲评论员;不懂历史背景者“胡侃神聊”文化……真是让人心忧。其实,从整体上说,栏目价值成败和主持者的形象塑造,在很大程度上取决于主持者在整个栏目运作中良好准确的角色意识及其支配或指导下所进行的表演活动。主持人更多时候追求一种与整档栏目的“和谐共振”。只有表演与节目的整体风格以及传达的目的和受众的需求和谐一致时,才能引发强烈的共鸣,才会有更高价值、更深内涵。
The host as a television image of the spokesman received a strong concern. Audience aesthetic needs are now increasingly diverse, appreciate the growing taste, its more critical. However, some TV stations do not have any news literacy and hosting skills guest news host; lack of social knowledge as a commentator; do not understand the historical background “Hu Kan Shen chat ” culture ... ... is really worrying. In fact, on the whole, the success or failure of the column value and the shaping of the presenter’s image depend largely on the good and accurate sense of role of the host during the entire operation of the column and the performing activities under its control or direction. Host more time to pursue a whole section of the column with the “resonance”. Only when the performance is in harmony with the overall style of the program as well as the purpose of the communication and the needs of the audience, can there be strong resonance and a higher value and deeper meaning.