四川省会理县悬浮照事件危机公关是一个成功的网络危机公关经典案例。本文运用文献研究方法,通过对悬浮照事件危机公关的分析,提出了处理网络公关危机“坦诚沟通、控制事态,引导舆论、重建信誉,评价总结、改进工作”的一般工作程序。 Huili County, Sichuan Province, according to the incident as a crisis crisis public relations is a classic case of a successful network crisis public relations. Based on the analysis of the crisis publicity of the suspension incident, this paper puts forward the general working procedure of handling the crisis of network public relations, “honest communication, controlling affairs, guiding public opinion, rebuilding credibility, evaluating and summarizing and improving work”.