近年来,以互联网、微博、社交网站、数字杂志等为代表的新媒体不断涌现,既为社会管理提供了新的机遇,也给社会管理带来了前所未有的挑战。认清新媒体的内涵及特征,把握新媒体环境下社会管理变化的新动向,是提高虚拟空间管理、促进社会管理全面创新的重要抉择。 In recent years, new media represented by the Internet, Weibo, social networking websites and digital magazines continue to emerge, which not only provides new opportunities for social management but also brings unprecedented challenges to social management. Understanding the connotation and characteristics of new media and grasping the new trend of social management changes under the new media environment are important choices for improving virtual space management and promoting overall innovation in social management.