2007年的3月,国内首款量产的英系车——荣威750交付到第一批车主手中。历经大众消费整体爆发和新富阶层崛起之后,中国中产阶级中坚力量开始重新思考和选择他们的消费模式,并寻找符合他们价值认同的消费对象。作为第一辆国内量产的具有英伦血统轿车的荣威750正是这种寻求的最佳终结点之一。今天的中国,汽车消费经历了由于匮乏而导致的奢侈品消费到满足个人家庭功能需求的大众消费,汽 In March 2007, the first mass-produced British car, Roewe 750, was delivered to the first batch of car owners. After the general public outburst and the rise of the newly rich class, the middle class Chinese backbone began to rethink and choose their consumption patterns and find consumers who meet their value identity. The Roewe 750, the first mass-produced domestic sedan with a British descent, is one of the best endpoints to seek. In today's China, car consumption has experienced mass consumption of luxury goods due to lack of goods to meet the needs of individual families,