大品牌正重金砸入新品类,新品类则愿意借助互联网传播进入消费者视线。品牌竞争演化为品类竞争。新品类如何抓住机会网罗消费者?在购买者一脸茫然的长尾时代,怎样的品类策略让你一招制胜?在互联网时期,我们确实看到了影响,但它并没有产生颠覆性影响,最多就是在大家摄取信息方面提供了一些便利。而移动互联网真正对商品销售产生了重大影响,因为它改造了消费行为。 Big brands are heavily hit new categories, new categories are willing to use the Internet to spread into the consumer’s attention. Brand competition evolved into category competition. How does a new category capture opportunities for consumers? What kind of strategies do you get at a buyer’s bewildering long tail? We did see the impact during the internet, but it did not have disruptive effects, Most is that we provide some convenience in the intake of information. The mobile Internet really has a significant impact on merchandise sales, because it has transformed consumer behavior.