岳阳市物资局建材公司是一个拥有180万元固定资产、75名干部职工的中型物资企业。1989年完成物资销售、利润额分别比上年增长30.2％和10.1％。今年头4个月实现物资销售额1133万元、利润41万元,分别比上午同期增长28.2％和14.5％,名列全省同行业榜首。在市场全面疲软,建材行业首当其冲的困境中,这个公司能够保持稳定发展势头,其根本点在于他们的经营决策来源于正确的市场分析,来源于紧紧把握社会主义经营方向和坚持发挥流通主渠道作用。 今年初,针对不景气的建材市场,该公司在进行了两个多月的市场调查后,推出“长年用户优惠供 Yueyang Material and Materials Bureau Building Materials Company is a medium-sized material company with 1.8 million yuan in fixed assets and 75 cadres and workers. In 1989, sales of materials and profits were increased by 30.2% and 10.1% respectively over the previous year. In the first four months of this year, sales of materials amounted to 11.33 million yuan and profit was 410,000 yuan, which was 28.2% and 14.5% higher than the same period of the previous year, and ranked first in the same industry in the province. In the overall market weakness, the building materials industry bears the brunt of the plight, the company can maintain a stable development momentum, its fundamental point is that their business decisions come from the correct market analysis, from the tight grasp of the direction of socialist business and adhere to the main channel of circulation effect. Earlier this year, in response to the sluggish building materials market, the company launched a “long-term user discount offer” after conducting more than two months of market research.