直播瞬间爆火,令人猝不及防。本文分析了直播爆火的原因,即技术赋权、人类自身需求满足逻辑发展的必然、媒体介质升级的自然需要、互联网巨头企业商业诉求的背后推动,并指出直播对现今媒体格局的改变,特别是对传统媒体带来的冲击。在此基础上,对直播未来的发展走向进行了阐述和预测。 Live instant burst fire, it is off guard. This article analyzes the reasons for the direct broadcast fire, that is, technical empowerment, the inevitable logic of human needs to meet their own needs, the natural needs of the media media upgrade, the Internet giant business appeal behind the push, and pointed out that the live broadcast of the current media landscape changes, especially Is the impact on traditional media. On this basis, the development of the future of live broadcast are described and predicted.