加快实施西部大开发战略、开展国际经贸交流合作的重要平台的西博会成功举办,将世界的目光关注到中国蓬勃发展的西部地区中心城市成都。会展业对促进经济技术交流与合作、提高城市的知名度和竞争力有着重要的作用。本文基于LR-CO分析模型:对成都区位(Location)、资源(Resource)、竞争力(Competition)、以及机遇(Opportunity)等四个方面对成都会展业进行集中分析。 West China Expo, which is an important platform for accelerating the implementation of the strategy of developing the western region and international exchanges and cooperation in economy and trade, has been successfully held and the world’s attention will be focused on Chengdu, a prosperous central city in the western region of China. The convention and exhibition industry plays an important role in promoting economic and technological exchanges and cooperation and enhancing the city’s visibility and competitiveness. Based on the LR-CO analysis model, this paper focuses on Chengdu MICE industry from four aspects: Location, Resource, Competition, and Opportunity.