2010年以来,报业经营面临前所未有的压力,大多数报社广告经营出现了不同程度的下滑。地处江苏欠发达地区苏北盐城的盐阜大众报报业集团,近年来依托报纸主业,通过演艺活动发展报业经营,跳出版面做广告,跳出报纸做活动,跳出媒体做产业,其独创的“传媒+演艺”模式,创造出1+1〉2的奇迹。2010年以来,盐阜报业举办了12场演唱会,营业收入1.7亿元,带动盐阜报业三年广告收入增幅均高达25%。 Since 2010, press management has been facing unprecedented pressure, and most newspaper advertising businesses have experienced various degrees of decline. Yanfu Dazhong Newspaper Group, located in Yancheng, an underdeveloped Jiangsu Province, relies on the newspaper main business in recent years and develops newspaper business through performing arts activities. It jumps out of the page to advertise and jump out of the newspaper to do activities. “Media + show ” mode, to create a 1 + 1> 2 miracle. Since 2010, YanFu Newspaper held 12 concerts with operating income of 170 million yuan, driving YanFu’s advertising revenue growth up to 25% for three years.