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河北出版传媒集团有限公司河北新华与保利电影院线战略合作项目签约双方:河北省新华书店有限责任公司保利万和电影院线有限责任公司签约金额:1.5亿元项目简介:双方合作将依托于河北省新华书店省内强大的卖场网络和保利电影院线丰富的影院管理经验,将影视院线业务引进书店卖场,“书店+影院”模式是一种大文化产品经营思路,是卖场大格局布控理念的重要体现,书和电影有天然共通的文化基因,通过将图书文化与电影文化的结合,实现两种文化板块的良性互动与互补,促进双方共同发展。
Hebei Publishing Media Group Co., Ltd. Hebei Xinhua and Poly Film Cinema Strategic Cooperation Project Signing Parties: Hebei Xinhua Bookstore Co., Ltd. Poly Wanhe Cinema Wire Co., Ltd. Signature Amount: 150 million yuan Project Description: The two sides will rely on the cooperation of Xinhua in Hebei Province Bookstore province, a strong network of stores and the Poly Theater cinema rich experience in theater management, the cinema business will be introduced into the cinema bookstore stores, “Bookstore + theater ” model is a large cultural products business ideas, Importantly, books and movies share a natural cultural commonalities. Through the combination of book culture and film culture, positive interaction and complementarity between the two cultural sectors are promoted, and mutual development is promoted.