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珠海联邦制药股份有限公司董事长蔡金乐讳谈赚钱,钱却赚得很漂亮。人称“联邦”是中国医药行业一匹黑马。据透露,在国家连续降低药品价格的2001年,“联邦”的利润依然箭头朝上。蔡金乐做企业,一个最独特的标志就是“爱国”。他的每一个重大决策几乎都是以“国家利益、民族利益”为重的。问题就在于,“爱国”难道不是一种经营理念?难道不能成其为一种盈利模式?一腔爱国情怀与企业的持续发展难道没有必然的相关性?以“爱国”为视角所关注的市场难道不是拥有最大消费群体的市场?至少从“联邦”的成功看,这是一个不争的事实。或许因为在西方 MBA 的读本中,还没有关于“爱国”的经典案例。
Zhuhai Federation Pharmaceutical Co., Ltd. Cai Jinle taboo talk about making money, money has made very beautiful. People say “federal” is a dark horse in China’s pharmaceutical industry. According to reports, in 2001, the country continued to reduce drug prices, “federal ” profits are still pointing up. Cai Jinle to do business, one of the most unique symbol is “patriotic ”. Almost every major decision made by him is based on “national interest and national interest.” The problem is that “Patriotic ” is not a business philosophy? Is it not as a profit model? A cavity of patriotic feelings and the sustainable development of enterprises is not necessarily related to? “Patriotic” perspective Is not concerned about the market with the largest consumer groups in the market? At least from the “federal” success, it is an indisputable fact. Perhaps because in the Western MBA reading, there is no classic case of “patriotic”.