万科给自己定的目标是10年后销售收入达到1000亿元,即年复合增长率要达到30%,相当于行业年均增长率的3倍左右。这不是一个轻松的任务。万科的雄心与其说来自于房地产行业的自然增长,毋宁说来自该行业的整合机遇。目前,房地产行业的龙头企业,如万科及同一级别的顺驰、绿地等,年销售不过100亿元,仅占行业总收入的1%左右。这种高度分散格局的主要成因在 Vanke set itself the goal of 10 years after the sales revenue reached 100 billion yuan, the compound annual growth rate of 30%, equivalent to the industry average annual growth rate of about 3 times. This is not a relaxing task. Vanke’s ambitions are not so much the natural growth of the real estate industry, rather, the consolidation of the industry. At present, leading enterprises in the real estate industry, such as Vanke and Sunco at the same level, have annual sales of only 10 billion yuan, accounting for only about 1% of the total revenue of the industry. The main reason for this highly fragmented pattern lies in