昔之善战者,先为不可胜,以待敌之可胜。——《孙子兵法.军形篇》从前善于用兵打仗的人,先要做到不被敌方战胜,然后捕捉时机战胜敌人。孙子指出,对于打仗来讲,不被敌人打败是首先要考虑的,接下来再考虑如何去战胜敌人。这是一种稳中求胜的战略思想,现代企业在成本与利润的管理上也更多地体现了这一理念。当然,这跟“人生难得几回搏”、“风险越大、利润越大”的拼搏思路并不矛盾,因为在某些时候,企业因为拼搏而出现的一点风险和损失 The good warrior, the first to be invincible, to be the enemy’s victory. - “Art of War. Military articles” In the past people who are good at fighting military forces, the first to be defeated by the enemy, and then capture the opportunity to defeat the enemy. Sun Tzu pointed out that for war, defeating the enemy is the first thing to consider, and then consider how to defeat the enemy. This is a kind of strategic idea of ​​seeking win-win results. Modern enterprises also embody this concept more in the management of costs and profits. Of course, this is not “paradoxical life cycle”, “the greater the risk, the greater the profit,” the struggling mentality is not contradictory, because at some point, the enterprise because of hard work and the emergence of a little risk and loss