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从广告公司的人才流失问题为切入点,首先分析了目前中国本土广告公司发展存在的人才流失问题及原因,然后再从“祸”、“福”两方面来探讨广告公司如何合理控制人才流失和有效利用人才。
Starting from the problem of brain drain in advertising agencies, this paper first analyzes the existing problems of brain drain in the development of Chinese domestic advertising companies and the reasons for them. Then it explores how advertising agencies control brain drain and Effective use of talent.