本期专辑的研讨对象,是博物馆创意与营销,或者说,作为广告方式的博物馆。无疑,博物馆不属于典型的广告方式,但是,对于一个城市,甚至对于一个国家来说,博物馆又是一种独特有效的、不可替代的表达与诠释历史文化的广告方式。但是,博物馆作为一种广告方式的现实,毕竟反映了广告边界的拓展与结构的变化。什么是广告呢?按照百度的最新解释,“广告,即广而告之之意。广告是为了某种特定的需要,通过一定形 This issue of the album is the subject of museum creativity and marketing, or as a museum of advertising. There is no doubt that museums are not a typical advertising method, but for a city, even for a country, the museum is a unique and effective, irreplaceable way to express and interpret historical culture. However, the reality of museums as a means of advertising reflects, after all, the expansion of advertising boundaries and the structural changes. What is advertising? According to the latest explanation of Baidu, ”advertising, that is widely advertised. Advertising is for a specific need, through a certain shape