作为工程机械营销的重要组成部分,售后服务不仅是一种经营,更是一种文化、一种理念,是体现企业对客户的人文关怀与情感,是生产商与客户沟通、联系的一个纽带。生产商可以通过它加强与客户的联系,树立企业的形象,提高产品的信誉,扩大产品的影响,培养客户的忠诚度。同时,售后服务又像一把双刃剑,既可以对产品销售、市场推广、品牌影响及企业信誉超列有力的支持和促进作用;也可以使产品滞销、品牌信誉下降,甚至可以使品牌的威信扫地。 As an important part of construction machinery marketing, after-sales service is not only a business, but also a culture, a concept that reflects the business of customer care and emotion of the human body, is the producer and customer communication, a link. Through its manufacturers to strengthen the contact with customers, establish a corporate image, improve product reputation, expand the impact of the product, cultivate customer loyalty. At the same time, after-sales service and like a double-edged sword, both on product sales, marketing, brand influence and business reputation out of line strong support and promotion role; You can also make the product slow sales, brand reputation decline, and even make the brand Prestige sweeping.