品牌与品牌之间的竞争，永远上演着大鱼吃小鱼，小鱼吃虾米，虾米求生存的游戏。而鱼与虾米之间的食与被食，往往不按现实的市场游戏规则来玩。但时间久了，也就变成了新的市场法则，一幕一幕，生生不息。暴力，从权力论的角度来分析，就是故意违反某一种行为规则，采取强制手? The competition between brands and brands, always staged big fish eat fish, fish eat shrimp, shrimp to survive the game. The fish and shrimp between food and food, often not according to the rules of the real market to play games. But over time, it has become a new market rules, scenes, endless. Violence, from the power point of view, is a deliberate violation of certain rules of conduct, to take coercive measures?