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体育用品市场的营销战略,是对体育经营单位在一定时期或阶段内市场营销活动总体发展所作的规划与决策。本文从当前我国体育用品市场开发与营销的现状出发,深刻剖析了四川体育用品市场营销过程中存在的问题,阐述了体育用品市场营销应采取的策略,提出了促进四川体育用品市场发展的相应对策。
The marketing strategy of the sporting goods market is the planning and decision-making made to the overall development of the marketing activities of the sporting business units in a certain period or stage. This article from the current development and marketing of sporting goods market in China, the status quo, a profound analysis of the sporting goods market in Sichuan in the process of marketing problems, elaborated sporting goods marketing strategy should be taken to promote the development of sporting goods market in Sichuan Province, the corresponding countermeasures .