论文部分内容阅读
“彷佛每一回,我们都把极限向前推进一点,替市场设下了一个新标准。”Louis Vuitton主席及行政总裁Yves Carcelle道。这回的新标准.是品牌于香港尖沙咀的旗舰店,也是全球第二大的旗舰店。Louis Vuitton近年所发起的活动,即使撇开消费者眼光,只以市场推广角度看,品牌也主导了整个奢侈品零售业的走向。在西九龙空地搭建巨型盒子作派对场地,盒子上的投射,正正道出品牌未来大计:手绘行李衣箱与一群世界顶尖名模作主角的品牌广告投射,说明品牌最近十年于时装界的领先影响力:古旧行李衣箱及Keith Richards核心广告影像,则暗示了品牌另一个发展大计。
“Every time we push the limits forward, we set a new standard for the market.” said Chairman and CEO of Louis Vuitton Yves Carcelle. The new standard this time is the brand’s flagship store in Tsim Sha Tsui, Hong Kong and the second largest flagship store in the world. The activities launched by Louis Vuitton in recent years, even if they look beyond the eyes of consumers, only from the perspective of marketing, the brand also dominated the trend of the entire luxury retail industry. In the West Kowloon open space to build a giant box for party venues, the projection on the box, just right to highlight the future of the brand: hand-painted luggage and a group of the world’s top models as the protagonist of the brand advertising projection, indicating that the brand in the last decade in the fashion industry leading influence Force: The old luggage trunk and Keith Richards’s core advertising image suggest another major development plan for the brand.