群众影评近十年来在西安、上海、北京、哈尔滨等城市和一部分农村蓬勃发展,已引起社会各界的关注。群众影评在国产电影出现创作和发行危机的今天,仍然一方面竭诚配合专业机构减缓坡;一方面有效地帮助群众提高鉴赏电影艺术的能力,为改善和发展我国的电影事业埋头工作。一有远见卓识的经营者,早已把充分发挥并利用群众影评的舆论导向作用,视作提高社会效益和经济效益的一种重要的间接手段。电影作为艺术产品投放市场,就如同其他作为交换的劳动产品一样,具有鲜明的商品性质。买票看电影是发行、放映系统经营制度的基本内容,但对消费者来说,钱花不花在电影上,或钱花在哪部影片上,却是一种自由的消费选择。有选择就可以引 Over the past decade, mass critics have been thriving in cities such as Xi’an, Shanghai, Beijing and Harbin, as well as some rural areas and have drawn the attention of all sectors of society. Today, mass critics are still facing the crisis of creation and distribution of domestic films. On the one hand, they are still cooperating with professional institutions to reduce slopes. On the one hand, they effectively help the masses improve their ability to appreciate film art and work hard to improve and develop the movie industry in our country. A farsighted business operator has long regarded giving full play to and utilizing the public opinion-oriented role of mass criticism as an important indirect means of raising social and economic benefits. Films, as art products, are on the market, just as the other labor products exchanged, have distinct commodity qualities. Buying tickets for watching movies is the basic content of the system of distribution and screening systems. However, it is a free choice for consumers to spend on movies or money. There is a choice you can lead