第一,为品类重新定位。新企业第一不领先,第二连跟随者都算不上,第三想关联都还没有这个机会,作为一个新来者,该怎么办?最好的办法是为品类重新定位,开辟一个新的品类。什么叫新的品类?我们拿衣食住行接触比较多的、大家容易理解的服装行业来说,杉杉的定位是西装,做到了中国服装第一品牌。后来跟杉杉同在宁波的第二个品牌雅戈尔,回避了西装,定位为专做衬衫,把雅戈尔衬衫做到了世界第 First, to reposition the category. The new company first does not lead, the second company followers are not really, the third want to associate have not had this opportunity, as a newcomer, what should I do? The best way is to reposition category, open up a new The category. What is the new category? We take more basic necessities of life, we can easily understand the apparel industry, the positioning of Shanshan suit, so that the Chinese clothing brand. Later, with the same brand of young people in Ningbo, the second brand Younger, to avoid the suit, positioned to do a shirt, the Youngor shirt to the world