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在2001年,一个叫“短信”的玩艺儿吸引了我们的拇指,王维嘉称之为“拇指经济”的时代开始了。火爆场面的背后是竞争的无序和市场的鱼龙混杂,在这种情况下,不可避免地出现产品粗糙和品牌认知度低等致命伤。终于政策之手伸了出来,打击非法SP业务,受罚SP的名单中,不乏新浪、搜狐、美通无线、空中网等领军企业。对于新浪、空中网等言,其面临着第三季度财报的巨大压力,所以他们在采访面前保持了沉默。重拳之下的数百家中小SP同样是收入骤减,生存面临危机。确实,对SP们来说,这个寒冬来得有些早。
In 2001, a gadget called “SMS” caught our thumbs, and what Wang Wei Jia called the “thumb economy” era began. Behind the scenes of the hot competition is the disorder and the market mixed, in which case, inevitably there is a fatal injury, such as product rough and brand awareness. Finally, the hands of the policy reached out to crack down on illegal SP business, SP list of punishments, there are many Sina, Sohu, the United States wireless, air network and other leading enterprises. For Sina, Air China and other words, it faces tremendous pressure on third-quarter earnings, so they kept silence in front of the interview. Under the punch of hundreds of small and medium-sized SP is also a sudden drop in revenue, survival is facing a crisis. Indeed, for the SP, this winter came a bit early.