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所谓有个性的名牌产品,是指在原来高知名度、高美誉度、高市场占有率、高效益的名牌定义基础上,再加上富有个性这个新的要求。如果说原来对名牌产品定义的四高是讲的产品物质方面内容的话,那么富有个性就是讲的产品精神方面的内容,如果把名牌产品拟人化的话,原来对名牌产品讲的四高便是产品的躯体,而富有个性就是指产品的灵魂和性格。这样,有个性的名牌产品观点的提出,就对我们名牌工程的实施提出了更高的要求,即以后我们不仅要锻造名牌产品的物质内容,还有锻造它的精神内容,我们不仅要塑造名牌产品的躯体,还要塑造它的灵魂和性格;我们不仅要通过四高让消费者认同名牌产品,还要通过品牌的个性让消费者崇拜名牌产品。
The so-called personalized brand-name products, refers to the original high visibility, high reputation, high market share, high efficiency based on the definition of brand name, coupled with the rich personality of this new requirement. If the brand name of the original definition of the four high is about the material aspects of the product, then the rich personality is about the spirit of the product content, if the brand-name products, if the person, the original brand-name products to the height of the four products Of the body, and rich personality refers to the soul and personality of the product. In this way, the idea of a personalized brand-name products put forward higher requirements for the implementation of our brand-name projects, that is, we not only need to forge the material content of brand-name products, but also forge the spiritual content of it. We must not only create brand names The body of the product, but also shape its soul and personality; we not only through the four high-profile consumers to recognize brand-name products, but also through the brand's personality so that consumers worship brand-name products.